Our 6km Family Run event celebrated our love for the city of Milan and our community in a unique and special way.

During Milan Menswear Fashion Week, we brought together people who, while having an eye for fashion trends, love spending quality time with friends in an authentic and informal environment.

With many runners attending, the run took place along a double loop around the outer perimeter of Parco Sempione.

Each participant received an exclusive Family First wristband as a symbol of affiliation with our community. At the end of the 6km Family Run, simply showing the wristband granted the opportunity to enjoy a specially made Açaí Bowl from @oakberry.it

The friendly, family-like atmosphere of the day perfectly embodied the values of Family First: love, family and unity, as reflected in our manifesto

"Love Family Not Fashion"